Tag Archives: smo

Did Social Media Kill SEO?

Back in the day, the number one source of traffic to a website is the search engine. The goal was to be ranked on the first page of Google, Yahoo and MSN (yeah, not yet Bing back then) and if you’re site was not on the first page for your target keywords then you’re not going to get much traffic (a.k.a. you’re screwed).

Fast forward a decade and we see Social Media gaining more popularity to such a point that some popular marketers are starting to experiment on ditching SEO altogether and just focus on SMO or Social Media Optimization. The argument being more people are relying on Social Media for information nowadays.

Heck, even Google started Google+ which many of see as Google accepting the fact that social media is not to be ignored.

Here’s a cool info graphic by MDG Advertising that highlights the advantages and disadvantages of both.

Infographic by MDG Advertising

Based on the infographic above, it seems that social media is good for brand awareness and interacting with people but search is still best if you want people to “take action” such as in lead generation and sales.

What do you think? Are you spending time to both SEO and SMO and follow the double-team advise? Or will focus more on one over the other? If so which one? Share your thoughts and let us know what you think.

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3 + 3 Social Media DO NOTs

I think it’s about time to write something about things I hate people do in social media. I’ll try my best not to turn this post into a rant and hopefully you’ll end up being better with social media by avoiding the things that I am going to say here OR perhaps stop doing them if you already are.

First, I want to tell you all that I love social media. Being a programmer who always works at night and sleeps during the day, social media is my number one place for knowing what’s going on “out there”. Getting in touch with friends and family and making new friends everyday.

Spending my share of time on Facebook and Twitter, I come across some really annoying things that people do online.

(By the way, you’d also love to read 3 Guaranteed Social Networking Rockstar Tactics which perfectly complements this post.)

#1Tagging people in photos they’re not in.

Don’t you just hate it when people tag you in a photo and you don’t find yourself in the photo? Even worse, the photo is some advertisement of some product you don’t even care about. Top that with the fact that you get tagged in multiple photos!

Yeah, there’s a setting in Facebook where you can control tagging but I still end up disapproving a bunch of my pending tags which is a waste of time.

To those people doing this (hopefully you guys are reading this), there’s this thing called Facebook Ads which is the right place to put your ads in. Don’t be cheap and stop spamming people.

#2Sharing “news” without verifying if it’s true or not.

I find it to be funny sometimes but annoying most of the time. C’mon, can Bill Gates really file a patent for ones and zeroes? Yeah, this story is very old and not true. Sadly it still ends up in the faces of people who think it’s true and don’t think twice about clicking that share button.

If you want to gain credibility online, at least please verify your so-called news before sharing it.

#3Asking Begging Forcing people to share and like chain letters.

I’ve ignored probably over a thousand chain letters which tell me that I will die or something wrong will happen if I don’t share or like something. Yes, this section also includes those who plays with guilt by saying “Share this if you love Jesus”. I’m not religious but I do respect the GUY. I don’t think guilt-tripping other people is a good way to go though. Another version says, “Satan does not want you to share this.” and so on and so forth.

So far, I’m still alive, healthy and living a good life and I don’t remember sharing even one of those pesky chain letters (OK maybe I did share a few years ago).

Where’s the other 3?

The title of the post says 3 + 3 Social Media DO NOTs and I’ve only mentioned 3 so far. That’s because the other 3 was posted by my good friend (to whom I don’t remember begging for shares and likes) last July which I happen to have read just today. His name is Benj Arriola, a smart and awesome SEO guru from whom I learned a lot.

The “+3” is named 3 THINGS I HATE SEO PEOPLE DO ON SOCIAL MEDIA SITES. Read it and make sure to check out his other blog posts as well which in my opinion are very helpful and good to read.

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3 Guaranteed Social Networking Rockstar Tactics

I’m FEELING GOOD today. Oh yeah, I am feeling SO GOOD TODAY and I think YOU WILL BE FEELING AS GOOD as I am after you READ THIS BLOG POST. Oh yeah, THAT’S RIGHT because I am going to TELL YOU SOMETHING really GREAT.

Get READY to DISCOVER the 3 TACTICS that’s GUARANTEED to TRANSFORM YOU into a SOCIAL NETWORKING ROCKSTAR!

Ok, ENOUGH enough of the capitalization.

Tactic 1: Be Controversial

People love controversy. I know I do and I’m almost sure that you like it too. Fact is when people in social networking sites sees a post about something controversial they are more likely to click Like, write a comment or even share it too. Controversies can be about anything.

Derek Halpern of Social Triggers made a good example when he spoke at Clickbank Exchange 2012. He said that in a world where almost everybody talks about “content is king”, a topic on whether “which is king: design or content?” is something that will get people to interact by liking, sharing and commenting.

Again, it can be about anything. Dogs vs cats, death of internet marketing (we all heard about that, right?) or even whether mother-in-laws are fairy god mothers or evil witches (my mother-in-law is a fairy god mother by the way).

Tactic 2: Tweet Re-Tweetables

Ever wondered why some tweets have more re-tweets than others? Well, to say it as plainly as possible, some tweets are just boring and not worth re-tweeting. If you want your tweet to be re-tweeted I’d suggest that you:

  1. Tweet quotes – people love quotes and if you check out twitter, you’d actually see that lots of quotes are re-tweeted everyday. You probably re-tweeted a lot of them
  2. Quote what other bloggers say – quotes don’t have to be said by popular (or dead) people. You can quote what other people are saying in their blog posts (link to their blog as well). This builds rapport with the blogger that you just quoted in your tweet resulting in a long term relationship
  3. Mention people in your posts – mention people in your tweets whenever possible. Do not however mention more than one person in a tweet unless necessary. If you said something good (or maybe even controversial) then people (including the person you mentioned) might just re-tweet it.

Tactic 3: Be (Actually) Useful and Helpful

I’ll be blunt about this. Many people in social media are just plain a$$h0l3z! All they think about are themselves and what will benefit them. I’m not religious but I believe karma works everywhere. People will love you and follow you more if you are actually being useful and helpful to others.

I’m not saying that you have to like every post and re-tweet every tweet. Instead, I want you to be natural. Be the genuine good guy (or gal) and you should be fine.

But wait, there’s more… :-)

Bonus Tactic #1: Be Funny

Lots of my friends say that I’m a funny person. Truth is I love fun more than I am funny. I think it’s safe to say that majority of the population loves to have a good laugh every now and then so give them the good ol’ medicine of laughter. You don’t have to be a clown. Just remember that the funniest jokes are those that happen in real life.

Note: Be careful that you don’t offend others though.

Bonus Tactic #2: Ask for Love

I don’t advise you to ask people to share your Facebook posts or re-tweet your tweets. What I advise you to do is to ask for love in your blog posts which is what I’m going to do right now.

If you think this post is worth it, please don’t hesitate to share it on Facebook and tweet it on Twitter.

Furthermore, if it’s not too much to ask, you might as well follow me on twitter and catch me on fb.

Thanks!

– Mike

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