Tag Archives: seo

Private Blog Networks – Why Build Them & Why They Work

Just saw a post today in the SEO Organization Philippines Facebook group about a discussion in Google Forums about private blog networks. Basically the guy who posted it in Google Forums reported that he saw a PBN with around 700 sites and how this private network of blogs are ranking and are helping other sites rank as well.

Is it wrong?

Private blog networks are mostly frowned upon in today’s SEO industry. I however don’t see anything wrong with it – provided that they provide quality content. Today, it’s all about quality & unique content. Site’s that don’t provide quality content – may they be PBNs or not – are the problem.

Why build them?

So, why build private blog networks? There can be many reasons why but the main reason why people do it is to have control over backlinks. It’s hard to get quality backlinks nowadays so why not just create a huge number of sites that provide quality content and use them to link to your “more important” sites?

Say NO to garbage content

Is it spammy? My answer to that again is, do you provide quality content? If your content is garbage then your site/s deserve to be booted out of the online universe but if they’re gold (or silver or bronze) then they deserve to stay and be given some sort of value by the search engines.

Think about it

Imagine this scenario:

  • I started a brand new business selling tires online
  • I need online presence so I build a website
  • I optimize for specific keywords but the competition is high
  • I realize I need more sites to link to me (blame Google for that)
  • I try to reach out to webmasters and get a few sites linking back to me
  • I check my rankings but still find no love
  • I decide to build 50 different websites each on a different topic but somewhat related to tires (cars, rims, rubber, engines, etc)
  • On these sites I provided quality content and all of them link back to my main tire business site

Do you see anything evil in that? I don’t. In fact I added value to the net by creating those 50 sites.

The big guys do it (properly)

In my reply to the Facebook post mentioned above, I pointed out that WordPress.com and Blogger.com are more or less PBNs in that they’re owned by one entity (each its own). Then people like you and me create on content on their network – they still own the network although we own the content. Let’s say that 5000 random people on these networks decide to link to just one article, say this article – is there anything wrong with that?

But that’s organic you’d say. How would the search engines know?

So, yes, PBNs are OK but just like any tool, it can be used for good and for bad. It can be used properly or not. What about you? What do you think about PBNs?

 

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Check Number of Website Visitors / Traffic for Free

In SEO, it is wise to know your site’s traffic as well as your competitors which is why it is important to know how to check how much traffic a website gets. There are paid tools out but I like free better. If you really want to know how to find out the traffic of a website, all you need is some creative thinking.

There are many ways to do it but my two favorite ways to see how much traffic a website gets are…

1. SEMRush

My favorite, no need to sign-up and the data you get is just awesome. How to check how many visitors a website gets with SEMRush is as simple as plugging in the site’s domain and gives you loads of data such as traffic volume, keywords, search engine rankings, backlinks and even advertising information.

Test out SEMRush by typing in a site’s URL below:

(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = “https://www.berush.com/static/berush/js/remote.js”; fjs.parentNode.insertBefore(js, fjs); }(document, “script”, “berush-widget”));

Go ahead and check how much traffic a website gets – especially those that are in your niche.

2. Total Number of Site Comments

If a site is using WordPress then one creative way to see how much traffic a site gets is to post a comment. It’s not 100% accurate but it’ll give you an idea. A typical website will get about 1 comment every 250 visitors. So how do you know how many comments a website has? Simple, post a comment. WordPress sites will typically redirect you to a URL similar to the following when you post a comment:

http://www.somesite.com/some-post#comment-123456

The part where it says #comment-123456 means you’re the 123,456th commenter on the site.

Note: If a site’s got some fancy javascript coding so that it doesn’t redirect you, all you need to do is to view the source code by right-clicking on your name and clicking “Inspect” (on Google Chrome). You should see HTML code where it says <div id=”comment-123456″>.

Then remove estimated spam comments which is about 75%. So 123456*(1-.75) = 30,864 real comments.

Lastly, divide that by our 1:250 comment to traffic ratio and you get the estimated total traffic the site has received. The final formula is:

( number_of_comment * ( 1 – .75 ) ) / ( 1 / 250 )

So if you’re commenter number 123,456, then we have

( 123,456 * ( 1 – .75 ) ) / ( 1 / 250 ) = 7,716,000 total website traffic

Did that you give a headache? Just stick to SEMRush to check how much traffic a website gets then.

Now you know how to check how much traffic a website gets and you also know how to check how many visitors my website gets (shame on me for what you’ll see).

But then why do you need to know how to check number of visitors to a website. There could be a myriad of reasons. It could just be for SEO, fun, it could be to check the competition so you can rank higher or simply to see if the niche your targeting is worth your time. Enjoy and check how much traffic a website gets.

 

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How to Add Your Website to Google and Other Search Engines

You’ve built your website. It’s a perfect and awesome blog and you want the whole world to see it. How do you do it? How do you add your website to Google and other search engines so all the web can see?

It used to be complicated but good news for you search engines are a lot smarter now then they used to be.

First you must understand how search engines find your website. They find your site through links. Search engines have little programs called “robots” or “crawlers” that go from website to website “indexing” fresh content 24 hours a day 7 days a week. They don’t rest and their purpose in life is to find more websites to process.

The question therefore is how do you make sure that these robots find you? Here are my five main techniques:

  1. I ask other websites, usually friends with websites already “found” by the search engines, to link to my new website.
  2. I link to my new website from my old websites. This only works if you have old websites of course.
  3. I create a short video my new website, upload it to you YouTube and make sure that the video’s description has a link that points to my website.
  4. I look for blogs with topics related to what my site is about and post useful relevant comments on their blog posts.
  5. I talk about my new site on social media sites like Twitter, Facebook, etc.

These are the basics. The idea is the more sites linking to your new website, the faster the search engines will find you.

Of course you’d also want your site to “rank” for keywords that match your new site’s topic. To do that you’ll need to do some keyword research which is another beast of its own.

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6 Quick Tips To Get Free Traffic To Your Website

Once you have a website or blog up and running you need to drive traffic to it. There are basically two types of traffic, free and paid. Both types will help you generate visitors to your site when done correctly. Here are 6 ways to get new visitors to your website without paying anything at all.

1. Post Great Content

Each time you publish high quality content it will be found by Google’s spiders and will be indexed in the search engines. This means that each time someone types in a search query in Google, your website is more likely to show up in the rankings. Higher rankings translates to more visitors to your website.

2. Respond To Questions

Another way to get free traffic to your website is to answer questions on websites like Yahoo Answers, Quora and Ask. By providing useful information people are more likely to follow the links back to your website. These question websites can also help you to find out what questions people in your niche are asking which you can use to produce great content for your website.

3. Comment On Blogs

Leaving comments on relevant websites can really be a great source of free traffic. Look for high ranking websites that are related to your niche. Then make a point of leaving helpful comments on a regular basis. This will also catch the attention of the blog owner who may even ask you to write a guest post for their blog, which will generate even more free traffic.

4. Forum Posting

Look for discussion boards and forums that are associated to your niche and, once again, leave useful comments and insights. Focus on getting your name noticed by the other members. This way you will get recognized and people will start to click on your signature link back to your website.

5. Video Marketing

Online videos are an effective way of driving free traffic to your website. It does not have to be complicated. Film a short video on your smartphone, upload it to YouTube and include a link back to your website. If people like the video, they’ll click on the link to learn more.

6. Social Media

The social media website can drive a steady supply of free traffic to your website. Some social media sites work best to promote yourself in a professional capacity, while others are better suited to promote websites instead of people. Regardless of which social media site you choose to focus on, make sure yo deliver real value to your fans and followers

Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. To learn more about building a successful online business you can get access to a FREE Online Business Marketing Video Series at http://www.jonallo.com

Article Source: EzineArticles.com

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Search Engine Optimization: The Basics

Most people in the marketing industry have at least heard the term search engine optimization, but the majority of individuals that are outside of the marketing or writing industry have no idea what this is, or how important it is for business. By not knowing, they do not realize that they are missing out on thousands of new visitors to their page, or to their business. These basics will help anyone understand search engine optimization a little bit better, regardless of how little knowledge they already have.

When a person searches for a specific term, a wide range of things will pop up on their results page. Products will pop up under the shopping tab on Google, images will pop up that are relevant, and websites that pertain to the topic will be listed on pages.

Most users will briefly scan their results. If they are searching for a product, they will click on the shopping tab, and if they are searching for images they will click on the images tab. Those that are surfing the web for an actual web page will begin to skim the first page of results, and that is where search engine optimization comes in.

The average internet user will click on a website that is listed within the first three pages, and most will click on one that appears on the first page of results. The first page is where every single business and web page wants to be.

Obviously, that is not possible as there is a limited number of space available on the first page. This is where search engine optimization comes in. This is a process that involves a significant amount of knowledge that is geared to get the website or store to rank as high as possible when the results pop up.

Search engine optimization often involves more than just one thing. For example, specific tools are used to determine patterns, such as how often a particular word is searched for. This particular word is then called a keyword, and content is re-written to contain this keyword to help guarantee that when users look up a particular term, the website will pop up in the results.

Without this keyword, it may be difficult for algorithms to determine exactly what a web site is about, resulting in them ranking it lower and it showing up on page nine of the results instead of page two.

Instead of using one single keyword throughout a web page or in blog posts, multiple keywords are used throughout the page to help increase the chances of a web site ranking higher. While it may rank on the fourth page for one set of results, entering a different term may result in that same web site being ranked on the second page.

Keywords are used in every place imaginable, from the descriptions of images to meta descriptions to blog posts and in social media, but this is not the only method of search engine optimization that experts use.

Other key elements of SEO include: back linking to pages and to the page itself (some companies pay other websites to link back to their page), including unique content (pages will rank lower for duplicate content), older pages usually rank higher, but they must also have fresh content. User engagement is also considered.

They also help to make web sites more user friendly and increase loading speed, encouraging visitors to stay longer. Studies have revealed that most individuals expect for a web page to load within two seconds. This is not a part of getting a page to rank higher in the results, but is often done in the same set of services to help transform web page visitors into returning customers.

While there are still many things to take into consideration, these are some of the basics that the leading companies stick to with almost every single client.

Indazo Solutions is one of the most well-known internet marketing companies in India. They specialize in everything to do with marketing online, from optimizing social media pages to increasing website traffic. A team of highly skilled writers, analysts and marketing experts collaborate on every project, guaranteeing that every single business gets to see an increase in traffic at a price that they can afford. Indazo offers several packages, and prides themselves on working with every company to help them come up with a plan that they can afford, regardless of what their budget is. All of the plans offered by the marketing team are personalised to make sure that they suit the business’s needs. Visit http://www.indazo.com/seo-services-in-india/

Article Source: http://EzineArticles.com/expert/Anoop_K_Krishnan/1444776

Article Source: http://EzineArticles.com/9529779

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Did Social Media Kill SEO?

Back in the day, the number one source of traffic to a website is the search engine. The goal was to be ranked on the first page of Google, Yahoo and MSN (yeah, not yet Bing back then) and if you’re site was not on the first page for your target keywords then you’re not going to get much traffic (a.k.a. you’re screwed).

Fast forward a decade and we see Social Media gaining more popularity to such a point that some popular marketers are starting to experiment on ditching SEO altogether and just focus on SMO or Social Media Optimization. The argument being more people are relying on Social Media for information nowadays.

Heck, even Google started Google+ which many of see as Google accepting the fact that social media is not to be ignored.

Here’s a cool info graphic by MDG Advertising that highlights the advantages and disadvantages of both.

Infographic by MDG Advertising

Based on the infographic above, it seems that social media is good for brand awareness and interacting with people but search is still best if you want people to “take action” such as in lead generation and sales.

What do you think? Are you spending time to both SEO and SMO and follow the double-team advise? Or will focus more on one over the other? If so which one? Share your thoughts and let us know what you think.

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Blog Promotion Techniques that Work

So you’ve built your blog. If you have any plans of anybody else beside ma and grandma seeing it then your next logical step is to find a way to promote it.

Luckily, blog promotion is no secret at all. You just have to learn how to identify what works from all the non-sense clutter out there.

Another good news is that promoting a blog is no different than promoting anything else online.

I. Blog for your target audience

People only think of promotion in terms of SEO and advertising but I beg to differ. If you don’t think that the actual act of writing a blog post is already promoting your blog then you’re wrong. You can get thousands of visitors but if your visitors don’t like what you say, then they’re gone – forever and ever and ever…

Don’t think of yourself when you blog. Instead think of your audience. What do they want to hear from you? If they’re visiting your blog then they probably were referred by someone or found your site through search. Either way, you have to give them what they were expecting.

Important Lesson: Make sure that your actual content matches the title of the blog post. I made such mistake in this very blog with one of my blog posts. I get hundreds of visits per day from Google but my stats show they exit almost right away.

The reason? The content didn’t match the title the way people expect it to be. The title and content makes sense for Google but not for people. It hurts me to see that everyday and you don’t want to make the same mistake.

II. Optimize for the Search Engines

Keywords are very important one of the most powerful keyword research tools out there is free. It’s the Google Adwords Keyword Tool. Type in your keyword for your niche and you’ll get a list of keywords that people are actually searching for in Google.

It is important that you don’t stuff your blog posts with keywords. Just incorporate them naturally into your title and blog posts. Remember, you still have to blog for your target audience – not just for the search engines.

We won’t dive into SEO right now as there are lots of tutorials out there that can help you.

What about Link Building? Don’t worry about that, the next technique will handle that.

III. Socialize

This is pro-active promotion and is basically the core of all promotion techniques in the world. The idea is to build a relationship with your audience and other bloggers in your niche. Be human and don’t just pitch your stuff in their faces – nobody likes that.

Socializing online is easy with other blogs, forums, Facebook, Twitter, LinkedIn and Google+ but here are some basic things to follow:

  1. Always post about your new blog posts.
  2. Share other people’s blog posts. Retweet in twitter and Share on Facebook.
  3. Comment on other people’s blogs and write “true” comments.
  4. Help others solve problems. If you find someone asking a question, maybe you should write a blog post about your solution and share it with that person.
  5. Actively participate in discussions
  6. Carry your brand all the time.
  7. Be yourself.

Do these and you’ll find people visiting your blog and promoting it for you as well.

Good blog posts are often linked to by other bloggers. (tweet this)

They also get tweets and shares all the time.

There’s probably other ways to promote your blog but these are the only things I do and I get regular traffic everyday to my blog. It works for me and I don’t see any reason why it shouldn’t work for you.

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