Tag Archives: online marketing

Forget GetResponse and Aweber

I “used to be” an Aweber and GetResponse customer for quite a while but I ended up terminating my accounts with both of them for one reason – they’re just too expensive especially for the type of people that I train – network marketers.

Before you cry “network marketers are cheap”, please do read this first.

Network marketing is about duplication. I can pay for the monthly fees of both Aweber and GetResponse but not all of my downlines can. I need to find an autoresponder service that makes it easy for my team to get started on without having to cash out much.

And guess what? I found it! An autoresponder service that’s 100% free for the first 1000 subscribers and that’s not even the best part yet. The best part is that the free service is not a “crippled” version of the paid service, it’s all 100% working – campaigns, webforms, automations and all!

Introducing *drumroll* MailerLite!!!

Your forever free autoresponder service… well at least for the first 1,000 subscribers but then that is usually more than enough to get my network marketing team (and all other internet marketing newbies) started on their online marketing strategies.

But this ain’t just for network marketers. It’s practically for everyone who wants to get started with email marketing. Totally risk free.

And oh, the MailerLite email and webform templates are just super awesome!

Check out MailerLite now.

Btw, MailerLite is way better than MailChimp too… *cough cough*

What do you get for the free account? A lot, such as…

Create Amazing Campaigns

  • Drag-and-drop Editor – Build beautiful email newsletters with our drag-and-drop Newsletter Editor. Fast and simple!
  • Custom HTML Editor – What if you want to create your own custom html email and go beyond? We have you covered with our HTML Editor.
  • Rich Text Editor – Create simple text newsletters that are always readable on any device with our Rich Text editor.
  • Free newsletter design templates – We offer a range of pre-designed email templates to help you deliver the best looking content.
  • Built-in photo editing feature – Crop, resize and edit photos using our built-in tools. No need to use another software to make your photos look good.
  • File Manager – Managing your files when creating email campaigns can be difficult. Our file manager makes the whole process a breeze.

Grow Your Subscriber List

  • Subscriber Management – Get organized! Upload your subscribers and let us handle the rest – unsubscribes, bounces and more.
  • Popups – Popup subscribe forms are considered to be the most effective way to convert your website visitors to subscribers.
  • Landing Pages – Create new possibilities and results for your marketing campaigns with our free landing page feature.
  • Embeddable Webforms – Design signup forms for your website using our simple Webform Builder. Make them fit your brand and style.
  • Unsubscribe page builder – Custom unsubscribe forms to get the most out of your audience who have decided to go.

Track Your Results

  • Campaign Reports – Track everything: opens, clicks, unsubscribes, spam complaints, bounces, link activity, reading environment and much more with our reports.
  • Click Maps – Track what your audience is interested in. Do they tend to click on pictures more than buttons? Click maps allows you to gain insight on how your audience is interacting.

Automate Your Email Marketing

  • Email Autoresponders – Create and schedule automated emails like welcome messages, birthday greetings, and other date-based campaigns.
  • RSS Campaigns – Automatically send new blog posts to your subscribers. Set it and forget it – MailerLite will take care of everything else.

Send Like a PRO

  • Auto Resend – Increase your open rate 30% by automatically resending your campaign to those recipients who didn’t open your first campaign or didn’t click any link.
  • A/B Split Testing – Send two slightly different emails, see which performs better and automatically send the winning version to the rest of your subscribers.
  • User Permissions – With user permissions different members of the team can effortlesly collaborate and create amazing marketing campaigns.

Go Mobile

  • iPhone App – With our app you will have real time access to your email campaigns and subscribers in the palm of your hand.
  • iPad Subscribe App – This app is a perfect way to collect new subscribers at your store, trade show, event or any other place!

Connect

  • Integrations – Connect your MailerLite account to the most popular web services to achieve a more efficient workflow.
  • Developer API – Our API makes it easy for developers to simply and smoothly integrate with other apps.

If that doesn’t convince you then I don’t know what will.

Check out MailerLite now.

MailerLite Email Marketing for Small Business

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Your Online Marketing How To

Online Marketing How ToThis online marketing how to is meant for people searching for a clear and paved path for internet marketing. The reason I wrote this blog post is because there are many people out there who practically have no clue on what online marketing is all about.

If you’re dead serious about this, then I would advise that you to first go and read my previous article – Strategies for Online Marketing.

You see my friend… Online Marketing is Not Just About Making Money Online

Many think that online marketing = making money online. While there is some truth to that, online marketing requires more from you than just that. Making money is probably the bottom line for most but the process of getting there is what many people forget.

And here it is…

I. It’s All About the Brand

The first thing that you need to have is your brand. A brand is essentially the identity that you want people to know you for. In this blog’s case, my brand is myself – Mike Lopez. One of my other brands is CodersCult which is a community for web developers. Make your brand as relevant as possible to what you are doing. A bad example is naming a business about children’s toys “Strong Stuff”, just doesn’t match.

Make your brand easy to remember, that way people can talk about it over coffee without having to squeeze their brains for the name.

II. Build a Credible Online Presence

It’s not online marketing if you don’t have an online presence and mind you it has to be a credible one. Back in the days, having an online presence simply means having a website that people can visit and contact you but thanks (or maybe no thanks) to technology, the avenues for building your online presence today is as many as the stars in the sky — ok, maybe not but it’s still a lot.

First thing you’ll need is a website. Then Twitter, then Facebook, then Google+, then YouTube, then so on and on and on…

But credibility is more than having these sites and good numbers. It also means people talking good things about you so try to gather as much testimonials as you can. Warning: Don’t invent your testimonials. We humans can smell fishy scents.

III. Gain Followers, Not Just Buyers

I’ve been a follower of the Apple brand long before I got my first iPod. The beauty of online marketing is that it allows you to build followers through websites and social networking even if your followers don’t necessarily want to buy your product yet. Followers are loyal people, they will go with you wherever you go as long as you remain worthy to follow.

Needless to say, focus on gaining followers and you do this by starting a cause, creating a story (not a lie) or simply by being a fun brand… which leads us to my next point.

IV. Be a Fun Person/Brand to Be With

Nobody enjoys a boring person or brand. Stop talking about how cool you and your products are all the time. That’s boring.

Instead talk more about the fun things that’s going on in your business. You can also meet with customers and blog about your experience (with your customer’s permission of course).

Here’s an idea – do a contest. Have your followers post a video about why they love your brand.

V. Listen to What Your Followers are Saying

Here’s a secret. Did you know that many online marketing gurus let their followers create their products? They do it by listening to what their followers are saying. They pro-actively interact with their followers and actually discuss things either online or offline. By listening, you will hear what problems your followers are having and you can build products by solving those problems. Sometimes, you’ll even get a few bright ideas from them that can also be turned into products or services.

Another advantage of listening is retention. You keep your followers close to your heart and they will keep you close to theirs.

My realization…

I realized that you may be expecting something different when you read the title of this post. Perhaps you were expecting a step-by-step how to on making money online. I also do realize that you’ve read this post up to this point which means you liked it and probably learned a thing or two from it.

Truth is, we mostly focus on the technical side of things (building a website, building a list, etc) and we end up being blinded to what the real gurus in the online marketing world really do – they build relationships.

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