What is email marketing and how does it work? Email marketing is one of the most effective yet underutilized ways to promote a business. In order to maximize the success that your business can achieve, it is important for you to have a solid email marketing strategy.
12 Tips to Get Better at Email Marketing
Don’t over use words like “Buy now!”. Customers may be put off by what appears to be “spam” at first glance. They understand you want sales, but build a solid relationship and stay professional. Your customers will most definitely appreciate this and are more apt to make purchases from you because of it.
Find out as much information as possible about email marketing. Check the web and the library for books on the topic. There is surely a course or workshop in your area that can help as well.
When emailing clients, try following up with a free warranty on your products or services. You could insert an order on the email that tells them to get this warranty immediately. The ending P.S. could tell them to act now and not to miss this incredible opportunity to try out something they may love.
To get the most of your email marketing, invest in a program that personalizes your emails with every customer’s given name instead of a generic greeting. Ensuring that every email starts with the recipient’s name is key to encouraging your customers to see your newsletters as valuable information and not just more sales spam.
It is important that your friendly form line is one that your subscribers will recognize. For example, do not have the CEO of your company sending the emails. The reader may not know who it is from and just delete the email. In the subject line, put your business’s name.
If you want your email marketing messages to flow out across the Internet to people’s inboxes, consider where you are sending them from. Sent frequently from known and stable IP addresses is best. Sudden surges from new IP locations can raise suspicions and even result in blocks and blacklists from ISP’s.
Personally, I use Mailerlite for my email marketing needs.
Be prepared to respond to emails if your email promoting is done properly. If you take too long to respond, you may miss a bunch of opportunities. If you provide good content that is free, be prepared to get responses to it from your recipients. You must be prepared and available as much as you can.
Test sending your email marketing on different days of the week and at various times during the day. You’ll find that different times and dates will increase or decrease your open rates to your emails. Note the best time/day of the week mixtures and plan your most important marketing via email campaigns to be released during those windows.
Color is important, even when it comes to email! Your email messages should have a consistent color scheme that is both professional and easy to read. This is especially important once you start designing more advanced, HTML rich messages. If you are unsure about making your own selections, a little Internet research can point you towards excellent color schemes.
Do not restrict yourself just to email marketing. As you identify your core clientele that trusts you, see if you can get phone numbers and physical addresses. Build on your relationships by expanding your communications with your loyal core base by contacting them through these mediums as well as email.
Always be mindful of the fact that more and more individuals are using smartphones on a daily basis. Many of those users are likely to be your customers. These mobile devices have lower screen resolution than traditional computer screens and provide much smaller screen size. Learn the constraints associated with small displays, and see to it that your emails can be read on phone-sized screens.
Do not take up permanent residence in your readers inboxes. Remember that they email for a number a reasons, from work to family. You are probably sharing that space with other marketers. Send out messages often enough to stay on their mental radar, but more than once a week is probably going to annoy them and backfire.
So again, what is email marketing and how does it work?
Email marketing is a great way to promote a business. In fact, it is one of the most effective and inexpensive ways to market. For your business to truly achieve its maximum potential, it must utilize email marketing strategies. Follow the advice provided in this article, and begin implementing or improving your email marketing campaign.