I find myself using social networks more and more for e-commerce purposes. Though most of my e-commerce traffic still come from search, I can’t deny that I’m seeing growing traffic from social networks such as Facebook, LinkedIn and Twitter too on a more regular basis.
With over hundreds of millions of users on Facebook alone, I think it’s inevitable. We also find more integration tools between e-commerce platforms and social media as well making it easier for customers to get the information they need.
If you still don’t see the importance of social networks for e-commerce then perhaps the infographic below can help you understand.