Why you must run WordPress on PHP 7

Every decent WordPress developer is talking about PHP 7 nowadays mainly because it’s faster, more secure and just overall a lot better than it’s last working predecessor PHP 5.6. It doesn’t matter whether you’re running WordPress on Nginx or Apache, the general consensus is that you have to start thinking about migrating your site to PHP version 7 if you haven’t done so yet.

Good news is that more and more web hosting companies are supporting PHP 7 for WordPress. If not, then you probably should move to a web hosting provider that does so.

There’s a catch though. While WordPress itself will run without problems on the latest and greatest PHP version, chances are your plugins and themes might have some incompatibilities but no problem nonetheless because the guys over at WPEngine created a free PHP 7 Compatibility Checker plugin that will go through your site’s code and check for any incompatibilities.

Once the incompatibilities are found, then you can either contact the plugin / theme developer and ask them to fix it or you can fix it yourself and contribute your fix back to them. Either way, you end up with a better WordPress site.

What are you waiting for? Go download the compatibility checker plugin and start migrating your site over to PHP 7.

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What is Search Engine Optimization? (Best Answers I Found on the Web)

What is SEO or Search Engine Optimization? This question has probably been asked a billion times already and there a million and one answers out there so why come up with a new one and add to the clutter?

Instead, here’s a list of the best answers I found on the internet when I asked good ‘ol Google the question of what SEO is. (This is list is in no particular order)

  1. SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. – SearchEngineLand
  2. SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. – Moz
  3. Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. – [Also from] Moz
  4. SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings. – Red Evolution
  5. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. – Wikipedia
  6. Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. – Optimizely
  7. Search engine optimisation or SEO refers to the process of improving the position that your website appears at in the “organic” search results returned by sites such as Google. – TheGuardian

You probably noticed that they all define SEO as “organic” meaning natural search rankings as opposed to ad placement and that’s practically it. In essence SEO is the art of ranking your website naturally in the search engines through the proper use of keywords in your site.

How do you do it? No worries, below are three resources that’ll help you quickly get started.

Learning SEO? Let us know about your SEO experience in the comments section below.

What is the Importance of Search Engine Optimization in Internet Marketing

The answer’s probably obvious to many but allow me to cater to the few because I do remember myself asking myself this same question when I was still a newbie in the world of SEO – what is the important of search engine optimization in internet marketing?

The easiest answer is that so you can be found online by people who might be interested in your products.

The best answer is that so you can tailor the search engines to rank your site for keywords that your target market are searching for and therefore find your site when they need you the most.

Let’s say I have a site about how to make money online. It won’t make any sense if they find me when they search for how to train your dog or whatever, right? What I’d really want is for them to find my site when they search for stuff like “how to make money online from home in the Philippines” and other such key phrases.

This is where SEO comes in. What you want is to rank for keywords that makes sense for the product you’re selling otherwise you’re just wasting time. To do this, you’ll have to do some serious keyword research and then create content on your site that utilizes the keywords you found.

Easy peasy? Not really, with millions of sites out there competing for the top stop on Google, Yahoo and Bing, the challenge is real but with proper knowledge and techniques, you’ll get through.

So what is the importance of SEO in Internet Marketing? Answer: So people can find you the way you want them to find you.

How to Add Your Website to Google and Other Search Engines

You’ve built your website. It’s a perfect and awesome blog and you want the whole world to see it. How do you do it? How do you add your website to Google and other search engines so all the web can see?

It used to be complicated but good news for you search engines are a lot smarter now then they used to be.

First you must understand how search engines find your website. They find your site through links. Search engines have little programs called “robots” or “crawlers” that go from website to website “indexing” fresh content 24 hours a day 7 days a week. They don’t rest and their purpose in life is to find more websites to process.

The question therefore is how do you make sure that these robots find you? Here are my five main techniques:

  1. I ask other websites, usually friends with websites already “found” by the search engines, to link to my new website.
  2. I link to my new website from my old websites. This only works if you have old websites of course.
  3. I create a short video my new website, upload it to you YouTube and make sure that the video’s description has a link that points to my website.
  4. I look for blogs with topics related to what my site is about and post useful relevant comments on their blog posts.
  5. I talk about my new site on social media sites like Twitter, Facebook, etc.

These are the basics. The idea is the more sites linking to your new website, the faster the search engines will find you.

Of course you’d also want your site to “rank” for keywords that match your new site’s topic. To do that you’ll need to do some keyword research which is another beast of its own.

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Why The MLM Business Model Works

After all these years the MLM business model is finally getting more time under the spotlight and in a positive way too. People see that it works with more and more distributors signing up everyday. But why does network marketing or multilevel marketing really work?

Three words – WORD OF MOUTH.

Done properly, word of mouth marketing (WOMM) adds great credibility to the product or service being talked about and by “done properly” I mean shared with passion and not simply to make a sale.

Jake signs up for an MLM company and starts using the products. Jake genuinely gets positive results from the products he is using and is so happy about the results that he begins to tell Alex about it. Alex sees the results and Jake’s genuine enthusiasm which triggers him to ask where he could buy it so he can use it himself. Jake makes a sale.

Then Alex sees good results as well and begins to tell others.

Word of mouth is a very powerful way of spreading the word because people hear positive news from other people they really know and not just from some popular endorser or a perfectly crafted internet ad.

That my friend is why the MLM business model works.

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Why Hunting For New MLM Companies Is A Bad Idea

New is not always better in network marketing which is why hunting for new MLM companies is a really bad idea. MLM companies are a dime a dozen nowadays. It’s very easy to start a new company but really hard to keep it running.

This is why I shy away from new network marketing companies even if they offer me special spots at the top.

When you do MLM, you’re not really selling just the company and their products, you are first and foremost selling yourself – you, your reputation. The moment you offer your business opportunity to someone, you are practically vouching for the company that you’re in.

And if it collapses like a house of cards then, well, you’re chances of being ruined just changed from very little to almost certain. Stick to companies that have been around for at least 3 years. 5 to 10 years is better.

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What Is A Network Marketer – Profile Of A Leader

Network marketing is all about leadership. Now you may ask, what kind of a leader is a network marketer? Here’s my quick take on it.

My top characteristics of a network marketing leader are (in no particular order):

  1. Polite
  2. Energetic
  3. Success Driven
  4. Goal Centric
  5. Family Loving
  6. Level Headed
  7. Charismatic
  8. People Oriented
  9. Service Focused
  10. Honest
  11. Magnetic
  12. Helpful

If you want to be a leader in the industry of network marketing then you have to have the traits mentioned above + more.

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How To Successfully Do Network Marketing Like A Pro

Network marketing pros are like magicians – they never tell their secrets but they do everything in plain sight. The trick therefore is not to ask them but observe them and learn from their actions.

You’re lucky because you’re not the first network marketing pro which makes this task easy for you. All you need to do is choose 3 to 5 top earners in your network marketing company, then watch and learn.

Observe how they speak, present, dress, move, and close the sale. Take notes on their hand gestures and eye contact. Listen on how they pause in between words and give emphasis on “trigger” words – that is words that trigger the client to think positively about the business.

Shake their hands and feel their energy, absorb it and be like them.

Network marketing is practically people copying people. The better you are at copying, the better your chances for success in being a network marketing pro.

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Network Marketing: How to be Successful in the World of MLM

It takes two to tango. So is it in the world of MLM. Success in network marketing all depends on how good you social tango skills are so to speak.

Being an introvert will not help you much but being too much of an extrovert can hurt you as well.  It’s all about balance. Talk too much and they hate you, talk too little and they won’t notice you at all.

The same can be said when it comes to posture, selling, confidence and everything. The trick is you have to be normal enough to blend in with the rest but different enough to shine.

That my friend is how you succeed in the world of network marketing.

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7 Strategic Steps to Succeed in Any Network Marketing Company

Network marketing is easy but you can easily lose track of your goals if you don’t have a clear strategy in front of you. Different network marketers have different strategies. What I have here is what works for me and my team. I teach my team to do it and what I noticed is that those who follow it are the ones most likely to get on top fast.

Here are my 7 strategic steps to succeed in any network marketing company.

1. Know Your “WHY”

Every business needs a “WHY”. Not knowing your “WHY” is not knowing your Purpose. Why are you in Network Marketing? Why did you choose to go into business and not stay on the usual path of the employee?

The deeper your “WHY”, the more focused you will be. It must make you cry, it must give you the chills. It has to be more than just making money, greater than yourself and perhaps even greater than your family.

When asked Why I’m into network marketing – my answer is this… I want to see people around me live a life of true time and financial freedom, a life that they truly deserve.

2. Learn “WHO” Your Prospects Are

The biggest mistake newbie network marketers do is that they think everybody should be in their prospect list. I thought so too when I was starting in this industry. But then I asked myself this question – WHO do I really want to work with? Do I want to work with unmotivated, lazy, complaining people? This is when I decided to be “picky” by choosing WHO I want to work with.

I created a set of requirements, much like those that you see in help wanted ads. I said, I want self-motivated, goal-oriented, action-focused people in their 20s to 40s who want to be rich by helping other people achieve a better life.

The trick to this is to make sure it aligns perfectly with your “WHY” and also with your personality.

3. Idenfify “WHERE” Your Prospects Hang Out

Now it’s time to know where my prospects hang out. Do they hang out in social media? If so, which social media – Facebook, Twitter, Google+, LinkedIn, etc? Do they attend seminars? If so, what kind of seminars? Are they the coffee shop type or bookstore type? Know where they hang out and be sure that you’re there as well.

People fish for tuna go where the tuna loves to swim.

4. Specify “WHEN” You’ll Be Working

This is all about you. Are you going full time or part time with network marketing? If you have a job, you probably would want to start part time to test the waters and so choose to do network marketing only after office hours – say, 6-9pm Mondays to Fridays.

If you’re full time, you may want to be doing it from 1pm to 10pm Mondays to Fridays.

Either way, you have to tell yourself “WHEN” you expect yourself to be working on your network marketing business. You have to stick to a schedule otherwise you’ll fall into the abyss called inconsistency. I always tell my team to do this. It doesn’t matter how much time you spend as long as you spend that time 100% into working your business out.

A part timer working 100% for only 4 hours a week will do much better than a full timer working 10%.

5. Choose “WHAT” Methods You Want To Use

Are you going traditional with flyers, posters and cold calls? Or do you prefer internet marketing and use online avenues such as social media and blogging? Will you be holding business meeting at your home or do you prefer taking your prospects to the nearest branch your company has?

Most of the time, you’ll be doing a combination of these methods and it can be overwhelming. Luckily, I have a tip for you – choose one method first, a method that suits your personality, then master it. Once you’re good at it, learn another method and so on.

Don’t try to do all methods at once or you’ll end up half-baked and nobody will want to work with you because you look scattered and tired in the first place.

Again, choose a method, master it and once you’re good at it, move on to learning the next.

6. Define “HOW” You Measure Your Success

If you don’t define HOW you measure your success, you’ll end up tired and not knowing whether you’ve achieved your goal or not. Some measure their success by setting a monthly income goal. I prefer to measure success by counting how many in my team are making a certain monthly income or not. If I have 10 people in my team consistently making good income then I know that I’m on track with my WHY.

So yeah, HOW you measure your success must coincide with your WHY.

7. Take Action

Now, stop reading this and searching the web for more information and start taking action. If you’re already into network marketing then go and do the things that you’ve learned here. If you’re thinking about joining one then I may be able to help you with that. Post a comment below and get in touch.

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