You are standing in front of battle-hardened businessmen, pitching your idea to them. Their eyes piercing your very soul but that doesn’t bother you at all. You stand there, confidently doing your presentation. Then one of them abruptly interrupts you and asks a question you didn’t expect.

Frozen in surprise, you try to find the right words to use but couldn’t. Silence. A few minutes later you find yourself packing your things preparing to leave the room, defeated.

Have you ever found yourself in a similar situation? It’s embarrassing ain’t it? Oh yes, I know how it feels. I’ve been there a couple of times (or more) before. The good news is that there’s a way out of it and it’s called PREPARATION.

You see, preparation can mean the difference between winning and losing. To help you prepare, I want you to remember the 4 A’s of Preparation.

  1. ASSESSMENT – know what you are preparing for. Determine where you are, where you’re headed and what the conditions will be along the way. Find out the price you have to pay to get there.
  2. ALIGNMENT – knowing where to go is not enough. You need to line-up up with your goal. Get rid of any distractions and focus yourself on your destination.
  3. ATTITUDE – lazy people rarely prepare but diligent people do. To succeed, you must do your homework to take care of the mental aspects of your game. Prepare physically and mentally.
  4. ACTION – ultimately, you’ll have to take action. This means being ready to take the first step. Courage has no greater ally than preparation and fear has no greater enemy.

Furthermore, to improve preparedness, you have to become a process thinker. Break down big steps into smaller steps and think through the entire process before going through it. Create a system to help you mentally walk through any process ahead of time.

Proper preparation can mean a lot. As the saying goes, “the man who is prepared has his battle already half-fought.”



One thought on “Prepared

  1. I’ve always been a shoot from the hip kind of guy. Sometimes it works wonders and sometimes it lacks.

    The main thing I try to convey, and follow, is to simply provide value for value. I might not have all the answers in an initial meeting, but instead of stuttering and stammering, I simply take the advice of the people present.

    If I can easily rebuttal on the spot, I will, and if not, I will note their concerns, and tell them I can return with better information at a later date if applicable.

    The strategies above are very good, however, and is very good advice on getting through to those you wish to influence or do business with.

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